GNG Group'sSocial media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
One of the main reasons that social media is great for promotional campaigns is that it allows you to target your audience by their demographics, interests, and behaviors. Advertising is a huge part of promotion on social media. It's perhaps the best strategy to use when promoting your business through social media.